VO/D

VO/D operates as a venture-building platform, established in 2020 with its headquarters in Miami, Florida. The company's core mission is to create and scale new ventures by connecting high-quality consumer products with the influence of celebrity partners. VO/D identifies opportunities in emerging markets, develops consumer packaged goods (CPG) brands, and then partners with talent to accelerate their market growth.

The firm manages the entire brand creation process, from initial concept and strategy to design, engineering, and go-to-market execution. Their process begins with identifying a consumer problem through both qualitative and quantitative analysis. Subsequently, they focus on building a robust supply chain and a compelling brand identity to ensure profitability and shelf appeal. The final step involves attaching an authentic celebrity talent to the brand to drive its expansion. Services offered include brand identity development, photography, creative concepting, and brand strategy to establish a distinct market position.

As a privately held, venture-capital-backed entity, VO/D operates with a team of around 10 employees. The company has secured funding from investors including KarpReilly and the Tisch Family. Its portfolio includes projects such as 1up Candy, FRI&NDS, and GOONZ. The business model centers on building, funding, and operating these talent-powered ventures, leveraging shared operational infrastructure and technical resources to help founders and creators scale their software-driven businesses.

Keywords: venture building, CPG brands, celebrity partnerships, brand development, product launch, market execution, consumer products, brand strategy, talent-powered ventures, venture capital