Viyet Inc.

Viyet Inc., now operating as Sotheby's Home, functions as an e-commerce marketplace specializing in the consignment of pre-owned luxury and designer furniture, as well as vintage and antique home goods. The company was founded in New York in 2012 by Rachel Rodin and Louise Youngson-Klasfeld. Elizabeth Brown, whose background includes investment banking at Credit Suisse and an MBA from Wharton, joined as CEO in the summer of 2013, identifying a market inefficiency in reselling high-quality, contemporary furniture.

The firm's business model is centered on providing a comprehensive, full-service solution for consignors, managing the entire selling process from curation and photography to logistics, including moving and delivery. For buyers, the platform offers a curated collection of highly sought-after items, from antique to contemporary, often at a fraction of their original retail price. Revenue is generated through commissions on sales facilitated through the platform. The business primarily serves private individuals, interior designers, and a network of dealers and galleries across the United States.

A significant milestone in the company's history was its acquisition by Sotheby's on February 13, 2018. This strategic acquisition was aimed at complementing Sotheby's traditional auction and private sales channels with a fixed-price, immediate transaction model, particularly for items in the more accessible price range, generally under $5,000. Following the acquisition, Viyet continued to operate under its own name with its existing team, led by CEO Elizabeth Brown. Later in October 2018, Viyet was fully integrated and relaunched as Sotheby's Home, expanding its offerings to include items from Sotheby's own decorative arts collections and new brand partners. This integration led to significant growth, with web traffic reportedly increasing by over 200% and a doubling of monthly revenue in the months following the acquisition.

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