Vixiees

Vixiees provides a cloud-based SaaS solution aimed at systematizing and optimizing B2C business processes for sales teams, call centers, and contact centers. Founded in Barcelona, Spain, in 2022 by Pablo Pascual, the company emerged from real-world needs identified during his time as Co-founder and CTO at Swipcar. The core issue Vixiees addresses is the inefficiency commercial teams face when managing a high volume of leads with conventional CRMs, which are often better suited for B2B sales cycles.

The company's platform functions as a sales execution system that integrates with existing CRMs to enhance, rather than replace, them. It centralizes all contact channels—including calls, emails, SMS, and WhatsApp—into a single omnichannel inbox, eliminating the need for agents to switch between different tools. By automating commercial processes through a system of playbooks and sequences, Vixiees allows sales agents to focus on high-value interactions instead of repetitive administrative tasks. The system intelligently suggests the next best action for an agent to take, based on the company's defined sales strategy and contact priorities, which can triple daily interactions per agent.

Revenue is generated through a subscription-based model for its software. Vixiees targets a range of industries, including automotive, insurance, and startups, helping them provide personalized attention and improve conversion rates. The platform offers real-time analytics and reporting, providing managers with comprehensive insights into team performance across all channels. In July 2025, Vixiees secured €1 million in a seed funding round co-led by Draper B1 and Abac Nest Ventures, with participation from Decelera Ventures, Demium Capital, and several business angels. This capital is intended to fund expansion in Spain and Latin American markets such as Mexico, Colombia, Peru, and Chile, as well as to accelerate the development of AI modules to further enhance sales performance.

Keywords: B2C sales software, call center optimization, contact center solution, sales automation, omnichannel inbox, sales execution system, lead management, sales process automation, sales analytics, Pablo Pascual, Swipcar, Draper B1, Abac Nest Ventures, sales playbook, commercial process optimization, sales team efficiency, automated sales sequences, CRM integration, sales task manager, B2C communication platform