Weiwo Data

Operating under the name Viwor Network Technology, this Beijing-based firm provides a Software-as-a-Service (SaaS) platform focused on data intelligence for the offline retail sector. Founded in 2014, the company targets retailers and chain brands, offering them data-driven insights to refine product offerings and enhance sales performance. The core of its business is an online platform that analyzes data to help clients make more informed decisions.

The company's business model is centered on providing business-to-business media and information services, with a technological foundation in AdTech, Marketing Tech, and SaaS. Viwor Network Technology generates revenue and is backed by venture capital, indicating a model geared towards growth and scalability. It has successfully completed multiple funding rounds, including an early-stage venture round in November 2016 and a later-stage Series A round in March 2022. Key investors who have participated in its funding journey include Persistence Ventures and Ether Capital.

Viwor Network Technology operates as a privately held company. Its platform equips offline retailers with the necessary tools to navigate the competitive market by leveraging data analytics for a strategic advantage. This positions the firm as a key enabler for traditional retail businesses looking to adopt data-centric strategies to improve their operational efficiency and customer engagement.

Keywords: data intelligence, offline retail, SaaS, marketing tech, adtech, business intelligence, retail analytics, data analysis, venture capital, chain brands