Vivra
AI-powered running coach delivered via WhatsApp.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | €150k | Seed | |
| Total Funding | 000k | ||
Vivra.io is a technology company specializing in artificial intelligence for athletic training, operating under the legal entity Snowtial, SL. The company has pivoted from an initial concept of a sports coaching marketplace to focus entirely on its AI-driven product, an AI Runner named Luca. This service is delivered through WhatsApp, providing users with a smart personal trainer for running.
The company was founded by Carlos Arboleya, Carlos Saro, and Alberto Ballarín. The initial idea for a sports marketplace stemmed from Arboleya's five years of experience as a ski instructor, where he identified inefficiencies in how clients searched for and booked classes. After raising €145,000 ($155,000) in a seed funding round in late 2023 from angel investors, the founders identified a more promising opportunity and pivoted the business. This strategic shift led to the development of Vivra 2.0 and the creation of Luca, the AI running coach.
Luca operates as a conversational AI on WhatsApp, offering personalized running plans based on user goals, sending training reminders, providing weekly menus, and analyzing performance by connecting with Strava. The service aims to make personalized coaching more accessible and convenient, positioning itself as a cost-effective alternative to a real-life coach. The business model appears to be subscription-based, giving users 24/7 access to the AI coach for a fraction of the cost of traditional coaching. In addition to the AI coach, Vivra organizes exclusive running and triathlon events. The company plans to expand its AI coaching services to other sports, with a cycling coach named Rafa and a fitness coach named Julia announced as future offerings.
Keywords: AI personal trainer, running coach, WhatsApp chatbot, athletic training, personalized fitness, Strava integration, digital coaching, sports technology, mobile fitness, subscription fitness, Carlos Arboleya, Luca AI, running plans, automated coaching, fitness chatbot, virtual trainer, marathon training, triathlon events, Snowtial SL