VividTech

Vivid Technologies, initially known as Appography, was founded in 2013 by Rizwan Chand, Javed Zahoor, and Omer Khan. Originating in Pakistan and later moving to the UK, the company went through incubation at Plan9 and acceleration at LUMS Center for Entrepreneurship before joining programs like Microsoft Ventures London and BlackBox Connect. The venture secured $350,000 in total funding over two rounds, with investors including Sunbridge Partners and Telefonica.

The company's primary offering was a mobile application designed to transform traditional interactive voice response (IVR) systems for customer service. Instead of navigating audio menus, users could interact with a visual and touch-based interface. A key feature was the ability for customers to send pictures or sound clips of their issue directly through the app, enabling customer service representatives to provide more accurate and efficient assistance. The business model centered on this cloud-based technology to reduce customer wait times and improve the overall service experience. According to PitchBook and Tracxn, the company is now considered out of business or deadpooled as of late 2022.

Keywords: visual IVR, customer service application, mobile customer support, interactive voice response, Appography, customer experience technology, call center solutions, visual support, mobile self-service, digital customer service, Rizwan Chand, Javed Zahoor, Omer Khan, Plan9, LUMS Center for Entrepreneurship, Microsoft Ventures, BlackBox Connect, Sunbridge Partners, Telefonica