ViveLaCar

ViveLaCar operates as a mobility fintech platform, providing a flexible car subscription service that bridges the gap between short-term rentals and long-term leasing. Founded in Stuttgart, Germany, in 2019 by Mathias R. Albert and other industry experts, the company established a B2B2C business model centered on collaboration with authorized car dealerships. Rather than owning a vehicle fleet, ViveLaCar's platform enables dealers to market their existing inventory of new, demonstration, and young used cars for subscription, thereby creating a new revenue stream from underutilized assets.

The service is designed for both private and corporate clients who seek flexibility and convenience in their mobility choices. Customers can book a vehicle entirely online through a monthly, all-inclusive subscription fee that covers costs such as insurance, taxes, maintenance, and seasonal tires, with only fuel or charging costs being separate. A key feature of the subscription is its flexibility; customers can choose from various mileage packages that can be adjusted monthly and can terminate their contract with a notice period of just three months. This model allows users to adapt their vehicle choice to their current needs without long-term commitments. The platform targets a diverse audience, including young professionals, families, and businesses that require cost-effective fleet solutions.

ViveLaCar's revenue is generated through the monthly subscription fees paid by its users. The company also offers its proprietary software, VALOR®, as a Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS) solution to its partners, which include notable automotive brands like BMW/MINI, Hyundai, and Renault. This technology can be integrated into dealership websites via a widget, allowing them to offer subscriptions directly to their customers. Following its launch, the company expanded into Austria and Switzerland. In a significant strategic move, ViveLaCar was acquired by The Platform Group, an e-commerce specialist, with the deal finalized in early 2024. This acquisition was followed by the takeover of competitor Cluno, consolidating ViveLaCar's position in the German car subscription market. As of May 2025, ViveLaCar and its acquired brands began operating under the new name x-Mobility, unifying its various entities.

Keywords: car subscription, mobility as a service, fintech, vehicle leasing alternative, asset-light business model, automotive platform, online car rental, flexible car use, dealership solutions, monthly car subscription, all-inclusive car fee, B2B2C mobility, VALOR software, The Platform Group, x-Mobility, Mathias R. Albert, corporate car solutions, vehicle sharing, digital car booking, European mobility market