Vivaio Ventures

Vivaio Ventures, founded in Milan in September 2023, operates as a strategic and operational partner for content creators aiming to launch and scale their own consumer brands. The company provides end-to-end support, covering product development, branding, e-commerce, financial management, sales, and logistics. Vivaio's business model centers on creating joint ventures with creators, acting as a co-founder and operator to build brands from the ground up. This includes co-investing in promising projects, thereby aligning its success with that of the creator. The firm primarily focuses on sectors where 'Made in Italy' provides a competitive advantage, such as beauty, fashion, jewelry, and food, leveraging a network of vetted Italian and European suppliers.

The company was co-founded by Guido Aldera, Edoardo Amman, and Davide Politi, all Bocconi University alumni. Their collective background inspired the venture after observing that many successful US creator-led brands were manufacturing their products in Italy, yet no local end-to-end partner existed to support Italian creators. Aldera has over five years of experience in e-commerce, with roles at Ray-Ban and Razor Group. Amman spent over five years at AB InBev, focusing on e-commerce supply chain and pricing, while Politi's experience is in the consumer and e-commerce sector at L'Oréal and Nestlé Purina.

Vivaio Ventures acts as a brand incubator, handling operational complexities to allow creators to focus on content and community engagement. The company is developing a shared operational infrastructure, including internally developed AI tools, to streamline processes and minimize upfront costs for new ventures. Since its inception, the team has grown to over ten employees. In June 2025, Vivaio Ventures secured a pre-seed funding round of over €500,000 (approximately $566K) led by Growth Engine, with participation from B4i (Bocconi for innovation) and UniCredit Start Lab. Notable projects include the beauty brand Eveir with Paola Turani and Mediterranea Jewels with Raissa Russi.

Keywords: creator economy, D2C brands, brand incubator, venture building, content creator partnerships, consumer goods, e-commerce operations, product development, Made in Italy, joint ventures, creator brands, CPG, influencer marketing, brand scaling, strategic partnership, digital-first brands, supply chain management, beauty brands, fashion brands, jewelry brands