Vitruvian

Vitruvian is a fitness technology company that developed the Trainer+, an intelligent, connected fitness machine that provides a full-body workout. Founded in 2018 by Jon Gregory in Perth, Australia, the company aimed to integrate technology into strength training. Gregory, who has a background in applied physics and a career in high-frequency algorithmic trading, conceived the idea to create a more sophisticated and efficient resistance training system. The company has since expanded globally, selling products in over 40 countries and establishing teams internationally.

The core product, the Trainer+, is a slim, carbon fiber platform that utilizes smart algorithms and magnetic resistance to deliver up to 440 pounds (200kg) of adaptive weight. This technology adjusts the resistance in real-time, 40 times per second, based on the user's movement and capabilities, eliminating the need for traditional weights. The device is controlled via the Vitruvian app, which offers access to over 300 classes, personalized programs, data tracking, and various training modes like "Time Under Tension" and "Eccentric Only". Users can perform more than 200 different exercises targeting all muscle groups. The system is screenless and portable, designed to be stored easily.

Vitruvian operates on a business model that combines hardware sales with a monthly subscription for its app-based content and features. While the hardware can be used without a subscription to create custom workouts, the All-Access Membership unlocks trainer-led classes and advanced programs. The company serves both at-home consumers and commercial clients, including gyms, studios, and professional sports teams in the NBA, NHL, and MLB. Vitruvian has raised a total of $51.4M in funding over 4 rounds, with its latest Series A round in December 2023.

Keywords: adaptive resistance, smart gym, connected fitness, strength training, digital weight, home gym, AI fitness, personal training app, resistance training technology, portable gym, Jon Gregory, electromagnetic resistance, workout platform, fitness hardware, virtual personal trainer, athletic performance, eccentric training, app-controlled exercise, strength-tech, sports technology