Vitrue Health

Vitrue Health was founded in 2018 by Alex Haslehurst and Shane Lowe to address the prevalent issue of musculoskeletal (MSK) pain in the workplace, such as back and neck pain.

The company operates on a B2B model, offering a digital health platform called VIDA to corporate clients. This platform is designed to help companies manage their employees' wellbeing and comply with Display Screen Equipment (DSE) regulations. The service is targeted at businesses looking to reduce productivity losses associated with MSK conditions and automate their health and safety compliance processes.

VIDA utilizes artificial intelligence and a device's camera to conduct remote ergonomic assessments. It analyzes an employee's posture and workspace setup to identify potential risks. Based on this analysis, the platform provides personalized recommendations and exercises to prevent and alleviate pain. This approach transforms the traditionally manual DSE assessment into an automated and data-driven process, offering continuous and proactive support rather than a one-off check.

Keywords: musculoskeletal health, corporate wellness, DSE compliance, ergonomic assessment, computer vision, digital health, B2B, remote assessment, employee wellbeing, pain prevention