Vitrinepix

Vitrinepix carved out a niche in the Brazilian market as an early entrant in the online print-on-demand sector for apparel. Founded in Rio de Janeiro in 2010 by Viviane Mendes, the company established a platform enabling users to engage with e-commerce in a participatory manner.

The business model centered on user empowerment, allowing individuals and brands to create and operate their own digital storefronts at no initial cost. This facilitated a marketplace where users could design, sell, and purchase customized, high-quality t-shirts. The platform's appeal was its use of then-modern digital printing technology, which supported a high degree of personalization for a diverse client base, ranging from individual creators and designers to national and international brands. By the time of its acquisition, the platform hosted over 250,000 designs.

A significant milestone in the company's trajectory occurred in July 2014, when it was acquired by Spreadshirt, a global e-commerce company in the print-on-demand space. This acquisition was a strategic move for Spreadshirt to enter and expand its footprint in the burgeoning South American e-commerce market. Following the acquisition, Vitrinepix was set to operate as a subsidiary, with Viviane Mendes continuing to lead the Brazilian operations, leveraging her extensive experience in the local market. The partnership aimed to enhance Vitrinepix's offerings through an expanded product portfolio and improved IT infrastructure. However, due to a shift in the parent company's investment strategy, Vitrinepix ceased its operations in Brazil on June 3, 2016.

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