Viteezy

Viteezy operates in the personalized nutrition market, offering a subscription-based service for daily vitamin and supplement packs. The company was founded by Frans Peters and Bas van Klaveren to address the lack of transparency and simplicity in the supplement industry. They aim to provide a more straightforward and personalized approach to nutrition, recognizing that each individual has distinct dietary needs based on their lifestyle and personal goals.

The core of Viteezy's business model is a direct-to-consumer, recurring revenue stream. Customers are onboarded through an online quiz, developed in collaboration with dieticians and orthomolecular therapists, which analyzes their lifestyle, characteristics, and health objectives to generate a personalized vitamin recommendation. This data-driven approach removes the guesswork for consumers, providing a clear, science-backed supplement plan tailored to their specific requirements. Revenue is generated through monthly or three-month subscription plans, with the longer-term option offering a discount to encourage customer retention.

The product itself consists of daily-dose packets containing the customer's specific mix of vitamins, minerals, and herbs, which simplifies the process of taking supplements consistently. This pre-packaged format is a key feature designed to improve adherence, as a significant percentage of people do not finish their vitamin bottles. The company emphasizes the use of pure, high-quality ingredients that are easily absorbed by the body. Viteezy has demonstrated significant market traction, having sold over a million vitamins and garnered a large base of satisfied customers.

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