Videndum

The story begins in 1910 with William Vinten, a mechanical engineer, who started building projectors and film printers. His company, W. Vinten Ltd, soon pivoted to manufacturing camera mounts for the burgeoning film industry. This early focus on the niche but critical technology of camera supports set the stage for the company's future. Throughout the 20th century, the company, later known as The Vitec Group, grew by acquiring a portfolio of specialized brands that served the broadcast and film production markets. Think about the tripods, camera heads, and lighting systems that are essential for any professional shoot – chances are, one of their brands was on set. This strategy was about owning the ecosystem of hardware that surrounds the camera. A pivotal moment came in 1995 when The Vitec Group plc went public with a listing on the London Stock Exchange. This event provided the capital to accelerate its acquisition strategy, bringing iconic names like Manfrotto and Sachtler into its fold. The business wasn't just about single products anymore; it was about providing a complete suite of tools for content creators, from independent videographers to major Hollywood studios. In 2022, the company rebranded to Videndum, a name derived from Latin meaning 'what must be seen,' reflecting its broad focus on the entire content creation market.