Vitaliv

Vitaliv AS is a company operating in the wellness and fitness services sector, specializing in the development and marketing of natural dietary supplements. The company was founded in Norway in 2014 with the stated mission of strengthening and maintaining health by exploring how nutrition and lifestyle impact well-being. This led to the creation of a proprietary line of high-quality dietary supplements. The company's headquarters are located in Gjøvik, Norway.

The business model centers around a subscription and refill service, ensuring customers can consistently take the supplements over extended periods to achieve desired health outcomes. This direct-to-consumer approach is supplemented by a customer loyalty program, the "Vitaliv Club," which rewards purchases and participation with points that can be exchanged for gifts or discounts. Vitaliv's products, such as Omega-3 supplements, Bilberry Forte for eye health, and formulations for menopause symptoms, are developed by a team that includes nutritionists and dietary supplement experts. All products are manufactured in Norway using ingredients from reputable suppliers.

Initially focused on Scandinavia, Vitaliv has expanded its market reach to Central Europe and the United States. The company manages its US operations through the vitaliv.us website, shipping orders from a facility on the west coast. Financial documents indicate the company is generating revenue and received Later Stage VC funding in January 2022, with the accelerator/incubator Embria listed as an investor.

Keywords: dietary supplements, subscription service, nutritional products, wellness products, direct-to-consumer, Norwegian supplements, health and wellness, natural ingredients, customer loyalty program, Omega-3, eye health supplements, vitamin subscription, European health company, e-commerce nutrition