Vita Mojo

Vita Mojo operates as a software-as-a-service (SaaS) provider for the hospitality industry, offering a comprehensive digital operations platform for restaurant brands.

The company was founded in 2015 by Nick Popovici and Stefan Catoiu. The founders' journey is integral to the company's DNA. Initially, they established Vita Mojo as a chain of healthy, digital-only restaurants in London, including the UK's first cashless and cashier-less establishment. This hands-on experience as restaurant operators allowed them to identify the operational pain points and technological gaps in the industry. Popovici's background as a Wall Street fund manager, combined with a personal health journey that highlighted the lack of dietary transparency in restaurants, fueled the initial concept. They built the technology they wished existed for their own restaurants, which eventually led to a strategic pivot from being a restaurant chain to a dedicated hospitality tech company.

Vita Mojo's business is centered on its integrated software platform that consolidates front-of-house and back-of-house operations. The company serves a range of hospitality clients, from fast-casual eateries to large multinational chains like Nando's, LEON, GAIL's Bakery, and Le Pain Quotidien. Revenue is generated through a subscription-based model for its software solutions. The platform addresses key industry challenges such as labor shortages, shifting consumer preferences towards digital ordering, and margin pressures.

The core offering is a full-suite operating system that combines digital ordering, point-of-sale (POS), kitchen and delivery management, and marketing tools. Its key features include self-service kiosks, mobile order and pay, click & collect, and integrations with third-party delivery platforms like Deliveroo and Uber Eats. A significant benefit for clients is the consolidation of all order channels into a single, unified system, which eliminates the complexity of managing multiple devices and software. For restaurant operators, this centralization streamlines workflows, reduces labor costs by up to 40%, and provides real-time data and analytics on sales, performance, and customer behavior. For consumers, the platform enables a high degree of meal customization, including nutritional and allergen information. This digital interaction has been shown to increase the average order value for clients by up to 35%.

Keywords: restaurant technology, hospitality SaaS, digital ordering, kitchen management system, point of sale, QSR technology, self-service kiosks, order management system, restaurant operations, foodtech, menu management, click and collect, delivery integration, customer loyalty platform, restaurant analytics, front-of-house software, back-of-house solutions, POS integration, hospitality automation, restaurant efficiency, average order value, labor cost reduction