Vistaar

Vistaar Financial Services targets the underserved 'missing middle' segment, providing customized financial solutions to micro and small enterprises. The company focuses on sectors such as dairy, power loom, handloom, home-based industries, and handicrafts, which are often overlooked by the formal financial system. By offering tailored products that vary in loan size, repayment frequency, tenor, and security, Vistaar aims to meet the diverse needs of its clients. The business model revolves around making finance accessible at reasonable costs, delivered transparently, and attracting mainstream capital and human resources to serve these segments effectively. Vistaar generates revenue through interest on loans and aims to tap into the largely untapped market potential for financing micro-enterprises.

Keywords: microfinance, credit provisioning, micro-enterprises, small enterprises, customized loans, economic opportunities, underserved market, financial solutions, loan products, transparent finance.