Vinivi
Broadcasts certified reviews.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
Founded in 2006, Vinivi emerged as a specialized B2B platform focused on online reputation management for the tourism industry. The company was headquartered in Paris, France. One of the key individuals behind Vinivi is Gilles Lafargue, whose background as a psychologist and doctor of neuroscience suggests an approach to customer reviews rooted in understanding cognitive and social behaviors. This expertise likely informed the platform's development, aiming to capture and manage the nuances of customer feedback effectively.
Vinivi's core business was providing a centralized solution for companies in the hospitality sector, such as hotels and restaurants, to handle their digital presence. The platform aggregated and broadcast customer reviews across a wide array of high-traffic portals, including Google, TripAdvisor, Trivago, and Kayak. This enabled clients to monitor, manage, and leverage customer feedback from multiple sources through a single interface, streamlining their online reputation management efforts. The business model was designed to serve other businesses, helping them to consolidate their online image and engage with customer sentiment more efficiently.
The company's journey includes securing a seed funding round of $527,000 on January 1, 2007, which supported its initial growth and platform development. Vinivi continued to operate and generate revenue before a significant milestone occurred on October 3, 2016, when it was acquired by Guest Suite, a company also operating in the customer review and reputation space. This acquisition marked the conclusion of Vinivi's journey as an independent startup, integrating its technology and client base into Guest Suite's offerings.
Keywords: online reputation management, tourism industry reviews, hotel review management, restaurant reputation, customer feedback platform, B2B SaaS, hospitality technology, review syndication, guest feedback, online travel agency reviews, customer experience management, brand reputation, digital presence management, TripAdvisor management, Google reviews management, travel tech, Guest Suite, Gilles Lafargue