Vindstød.dk

Vindstød A/S operates as an electricity retailer in the Danish renewable energy market, distinguishing itself by supplying power generated exclusively from Danish wind turbines. The company was established in 2012 by Morten Nissen Nielsen, a serial entrepreneur with a background in the media industry, where he founded and later sold several ventures to major players like JP/Politikens Hus. His experience includes launching and managing newspapers across the US, Europe, and Asia with Metro International, providing him with a foundation in scaling consumer-focused businesses.

The firm's business model is centered on a cost-effective and scalable IT platform that facilitates easy customer acquisition and management. Vindstød serves private households in Denmark, offering them a simple way to switch to a provider with a CO2-neutral electricity declaration. Revenue is generated through the sale of electricity to these consumers. The company's core value proposition is providing affordable, sustainable energy by capitalizing on Denmark's significant wind resources. Customers can purchase electricity sourced from a network of approximately 2,500 Danish wind turbines. To guarantee the green credentials of its energy, Vindstød purchases certificates of origin from wind power producers, which supports the continued operation of older turbines and helps finance new ones.

A significant milestone in the company's history occurred in December 2016, when the Swedish state-owned power company Vattenfall AB acquired a 70% majority stake. This move was part of Vattenfall's strategy to enter the Danish consumer market and expand its sustainable energy offerings. Morten Nissen Nielsen continued as CEO and retained a 30% share following the acquisition. In a notable turn of events, in February 2024, the founders executed a management buyout, repurchasing Vattenfall's majority stake and returning the company to its original ownership structure. This transition followed a period of substantial growth, with the company also expanding its activities to include solar power.

Keywords: renewable energy, electricity provider, wind power, Denmark, green energy, sustainable energy, energy retail, clean energy, wind turbines, consumer utilities, electricity sales, Morten Nissen Nielsen, Vattenfall, management buyout, solar power, CO2-neutral, energy market, certificates of origin, scalable IT platform, Danish households, electricity supplier