Vilore Foods

Vilore Foods operates as the exclusive importer, distributor, and marketer for prominent Hispanic brands within the United States and Canada, positioning itself as a leader in the authentic Hispanic dry grocery category. The company was established in 1983. It functions as the U.S. sales and distribution arm for the Justo Llerandi family's business enterprises, which began in 1959. A significant milestone was the inauguration of a new distribution and warehouse facility in Laredo, Texas, in 2011, spanning 330,000 square feet, to enhance logistics and service capabilities for its U.S. customer base.

The business model centers on creating and implementing advanced logistics, sales, and marketing strategies to meet the growing demand for genuine Hispanic consumer products. Vilore Foods serves a wide range of clients through its coast-to-coast distribution network, focusing on developing "Best-In-Class" Hispanic selling strategies. Its product portfolio includes a variety of Mexican food brands, such as La Sierra, Clemente Jacques, Del Fuerte, and Jumex, which it markets and distributes across North America. The company generates revenue by managing the entire supply chain from importation to final sale in retail outlets, leveraging its exclusive rights to these well-established brands.

Keywords: Hispanic brands, food importation, grocery distribution, food marketing, consumer products, supply chain logistics, brand management, dry grocery, North American distribution, food and beverage