Vihub
The first programmatic-video service in Russia, part of BetweenX.
| Date | Investors | Amount | Round |
|---|---|---|---|
N/A | Series A | ||
| Total Funding | 000k | ||
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Vihub, founded in 2014, is a Moscow-based company that operates a programmatic video buying platform. The firm was established by Andrew Fomin, with Ilya Mikin and Oleg Nazarov-Bruni also cited as founders with extensive experience in Russia's advertising and marketing sector. Shortly after its launch on November 1, 2014, Vihub secured funding from two Russian venture funds, Impulse VC and Paradigm Investments.
The company functions as a centralized entry point into the programmatic advertising market, offering solutions that range from media strategy to execution. Its core business revolves around a programmatic video buying platform that enables brands and advertising agencies to purchase online video inventory automatically. This service provides clients with transparent procurement of video ads, detailed analytics on views, audience demographics, and user behavior. Vihub's business model is centered on providing this technology as a service, generating revenue from the programmatic ad campaigns run through its platform using Cost-per-View (CPV) and Cost-per-Mille (CPM) models.
The platform offers sophisticated targeting capabilities based on audience interests, along with cross-platform frequency, reach, and Gross Rating Points (GRPs) tracking, with reports verified by TNS. To ensure brand safety and combat ad fraud, Vihub has integrated technologies from partners like BotScanner and Proximic for site content analysis. In 2016, Vihub merged its efforts with Between Exchange and Between Digital to enhance their collective technological capabilities, leading to the development of proprietary SSP, Video DSP, DMP, and anti-fraud solutions independent of foreign software. The company caters to over 220 advertisers and manages more than 120 campaigns monthly, processing over 120 billion ad requests across a network of 500+ publishers and 14,000+ websites.
Keywords: programmatic video, adtech, video advertising, demand-side platform, DSP, digital advertising, online video advertising, ad buying platform, media buying, brand safety, ad fraud detection, audience targeting, Impulse VC, Moscow startup, Andrew Fomin, Ilya Mikin, Oleg Nazarov-Bruni, programmatic OLV, real-time bidding, RTB, Russian adtech