Vigo

Vigo Retail operates in the fast-moving consumer goods (FMCG) sector, providing a Distribution as a Service (DaaS) platform that connects traditional retailers with FMCG brands, distributors, and wholesalers. The business model focuses on an 'Uberized' order-taking system, allowing brand owners, distributors, and wholesalers to reach retailers around the clock. By leveraging extensive retailer data, Vigo enables brands to optimize store-level assortments with precision, enhancing the efficiency of brand and retail marketing investments. The platform also features a tech-enabled field force order-taking application for salesmen, utilizing GPS technology and machine learning algorithms to identify potential sales opportunities. Additionally, Vigo incorporates gamification to boost salesmen engagement and employs CRM-based telecallers to enhance customer experience from sales to after-sales retailer engagement. The retailer application is designed to be convenient and intuitive, allowing retailers to order FMCG brands 24x7. Vigo's market includes traditional retailers and FMCG brands, focusing on optimizing distribution and marketing strategies through data-driven insights.

Keywords: Distribution, FMCG, Retailers, Brands, Wholesalers, Data-driven, Optimization, Order-taking, Gamification, CRM.