Viewlocity

Established in 1999, Viewlocity Technologies operates as a specialized provider of supply chain management (SCM) software, focusing on visibility and control solutions for complex, global supply chains. The company's history includes a series of acquisitions to bolster its offerings, notably the purchase of Synquest's optimization products in 2003, which added capabilities for factory production, sourcing, and logistics design. In a significant corporate milestone, Viewlocity was acquired by the Friedman Corporation, a subsidiary of Constellation Software, in January 2011 and now operates as an independent unit within the Friedman Operating Group.

Viewlocity's business model centers on providing SCM software that can be deployed as a SaaS offering, a managed service, or a licensed product. The firm serves a diverse client base across industries such as automotive, aerospace and defense, consumer goods, and retail, counting major enterprises like Ford Motor Company, Danone, and the UK Ministry of Defense among its customers. Revenue is generated through the sale and support of its software solutions, distributed via direct sales offices and a global network of partners and resellers.

The company's core offering is the Control Tower Platform, a highly scalable solution designed to provide end-to-end visibility across a client's entire supply chain. This platform integrates with existing ERP, WMS, and TMS systems to unify data from suppliers, distributors, and third-party logistics providers (3PLs). Key features include real-time monitoring of orders, shipments, and inventory, proactive disruption alerts with impact analysis, and collaborative tools for all stakeholders. The system supports methodologies like Lean and Six Sigma to help identify and eliminate inefficiencies. Complementing the Control Tower are several optimization engines, including a Production Engine for synchronizing planning and execution, an Inbound Planning Engine that uses optimization to lower logistics costs, and a Supply Chain Design Engine for strategic modeling.

Keywords: supply chain management, SCM software, supply chain visibility, control tower platform, logistics management, inventory optimization, supplier collaboration, transportation management, demand planning, real-time tracking, freight management, supply chain analytics, inbound logistics, production planning, warehouse management, order management, supply chain design, risk management, 3PL integration, procurement management