VieStyle

Vie Style, Inc. is a Japanese neurotechnology company that develops consumer electronics to enhance mental wellness. The company's flagship product, VIE ZONE, consists of neuro-sensing earphones that analyze brain activity (EEG) and heart rate to help users improve focus and relaxation. The technology was co-developed with the University of Tokyo, KDDI, and NTT Data.

The VIE ZONE earphones work in conjunction with a companion app. By monitoring biometric data in real-time, the system's AI learns a user's specific brain wave patterns. Based on this analysis, the app delivers customized music and neurofeedback, incorporating binaural beats to guide the user into a state of deep focus, often called a 'flow state'. The system also detects mental fatigue and suggests when to take breaks. The app provides performance data, allowing users to track how long they maintained focus during work sessions.

The business operates on a direct-to-consumer model, primarily selling its hardware products. Vie Style has utilized crowdfunding platforms like Kickstarter to launch its products, with early bird pricing for the VIE ZONE starting at $249. In addition to the neuro-sensing earphones, the company has also developed the Vie Fit, true wireless earphones focused on a comfortable and secure fit using flexible, antibacterial silicone.

Keywords: neurotechnology, consumer electronics, EEG earphones, brainwave analysis, focus enhancement, mental wellness, neurofeedback, binaural beats, wearable technology, biometric data, AI music, flow state, relaxation, heart rate monitoring, brain-computer interface, wellness technology, smart earphones, personal health