VIE STYLE

VIE STYLE, Inc. is a Japanese neuro-technology company that develops and sells wearable electroencephalographs (EEGs) and related software. The company's flagship product is the Vie Zone, a set of smart earphones that measure brain activity (EEG) and heart rate to analyze and improve the user's focus and relaxation levels. Co-developed with partners including the University of Tokyo, KDDI, and NTT Data, the technology uses an AI-powered system to create personalized neurofeedback. This system plays customized music combining binaural beats, designed to guide the user into a state of deep concentration, or "flow". When the earphones detect mental fatigue, they can suggest a calming mode with meditative sounds to aid recovery.

The company was founded by CEO Yasuhiko "Yazz" Imamura, who previously worked in business development at Warner Music Japan and as a partner manager at Evernote. The core of Vie Style's technology is a proprietary signal composing system called EAR2BRAIN, which enables high-accuracy brainwave detection from minimalist in-ear devices. The business model appears to be direct-to-consumer sales, having launched with a Kickstarter campaign, and also includes B2B applications. The company has engaged in research with the National Cancer Center Hospital East to monitor patient sedation levels during medical procedures. VIE STYLE's broader product and service portfolio includes "VIE Tunes," a neuro-music app; "VIE Streamer," a desktop EEG measurement app for researchers and creators; and "Uta-Memory," a memory recall training service developed with pharmaceutical partners.

Keywords: neuro-technology, brainwave analysis, EEG earphones, neurofeedback, mental wellness, focus enhancement, wearable technology, bio-sensing, AI music, digital therapeutics