Vidra

Founded in 2019 by Guido Frascadore and Alessandro Miliucci, Vidra operates as a comprehensive e-commerce platform targeting entrepreneurs and local traders. The company, which is based in Biella, Italy, provides an all-in-one solution designed to simplify online and point-of-sale commerce. This allows sellers to concentrate on sales and customer service by automating various aspects of the sales process.

The platform's business model is centered around providing a suite of tools that facilitate omnichannel sales, including online stores, marketplaces like Amazon and eBay, social networks, and physical points of sale. Vidra offers integrated payment processing, eliminating the need for separate contracts with payment gateways. It also provides shipping services by offering competitive rates from major couriers, warehouse management, and stock control. The product is a cloud-based solution that includes customizable website themes, requiring no technical or design skills from the user. Key features of the service include sales channel development, task automation, shipping management, inventory control, SEO tools, traffic analysis, and live chat integration with Facebook Messenger.

Vidra's revenue is generated through different subscription plans, including a free tier and more comprehensive paid plans. A 14-day free trial of the premium plan is available to new users. In September 2022, the company was acquired by Axerve, marking a significant milestone in its journey. Prior to the acquisition, Vidra had received funding from the institutional investor Build It Up.

Keywords: e-commerce platform, omnichannel retail, online store builder, POS integration, integrated payments, shipping management, inventory control, marketplace integration, retail technology, small business e-commerce, cloud-based commerce, website development, automated sales, shipping broker, stock management, subscription e-commerce, digital commerce, multi-channel sales, online retail solutions, e-commerce automation