Vidi
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| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
| N/A | MYR11.5m | Early VC | |
| Total Funding | 000k | ||
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Vidico operates as a full-service video production agency, specializing in creating high-performing content for technology companies, ranging from burgeoning startups to established enterprise clients. The company was founded in Melbourne, Australia, in 2015 by brothers Michael and Evan Pirone. Their journey into the video production business was sparked by a shared passion for film and an interest in the startup world, which they cultivated during their university studies. The initial concept for the agency grew from a web-series project they produced together.
The firm provides a comprehensive, end-to-end service that covers the entire creative process, from initial concept development, scriptwriting, and storyboarding to talent and location sourcing, production, and all aspects of post-production, including motion graphics and editing. Vidico's business model is centered on acting as a creative partner that integrates with a client's marketing team, handling the complexities of video production to deliver content that is on-brand and designed to perform. Revenue is generated on a per-project basis or through flexible creative plans, which are designed to support ongoing campaigns and content needs with pricing that adapts as clients scale.
Vidico produces a wide array of video types, including both live-action and animation. Their portfolio includes explainer videos, product walkthroughs, brand videos, commercials, social media content, and crowdfunding videos that have helped clients raise significant capital. The agency serves a global clientele, including major brands like Square, Spotify, Amazon, and Uber, and has produced content that has garnered over 1.4 billion views. A key aspect of their service is the ability to repurpose content, creating shorter versions for social media, localizing language for different markets, and tailoring messages for specific audience segments, providing clients with a suite of assets beyond a single video.
Keywords: video production agency, explainer videos, animation, live-action video, corporate video, tech startups, SaaS video, brand videos, product videos, video marketing, commercial production, motion graphics, crowdfunding videos, video advertising, creative production, content strategy, Michael Pirone, Evan Pirone, Melbourne, end-to-end production