Oiva Health Group (Formerly VideoVisit)

Oiva Health Group, formerly known as VideoVisit, operates as a key provider of virtual care and digital health solutions in the Nordic region. The company was established in 2010 by co-founders Juhana Ojala and Esa Ojala. Juhana Ojala, who currently serves as CEO, has a background in international business and economics, which has informed the company's growth and strategic direction. He transitioned to the CEO role at the beginning of 2020, taking over leadership for the next generation of the family-owned business.

The firm's core business revolves around its comprehensive digital platform designed to integrate health and social care services. This platform serves a diverse client base that includes primary healthcare, social care, hospital healthcare, and long-term care services. Oiva Health's business model is primarily B2B, providing its technology to public and private care organizations, such as municipalities and healthcare systems across the Nordics. Notable clients include the City of Helsinki and the Pirkanmaa Welfare Region. Revenue is generated by enabling these organizations to deliver more efficient and accessible digital welfare services.

The Oiva Health platform is engineered to support the digitalization of care, offering solutions for both patients and healthcare professionals. Its features include a white-labeled patient portal with mobile applications, online appointment scheduling, secure messaging, video consultations, and AI-powered chatbots for triage. A key selling point is the platform's ability to integrate with existing Electronic Health Records (EHR) systems, ensuring data continuity. The platform is device-agnostic and designed to be accessible even to patients with weakened functional abilities. For healthcare providers, the system aims to improve workforce efficiency by reducing travel time and administrative workload, with reports of up to 45% better time utilization.

A significant milestone in the company's trajectory was the acquisition by software investor Main Capital Partners in April 2022, a move intended to fuel expansion into other Northern European countries. Following this, Oiva Health has pursued a strategic growth plan, acquiring Danish telehealth software provider Applikator in May 2023 and Finnish eHealth software provider Movendos in June 2023. These acquisitions have expanded the company's product suite and strengthened its market position in Finland and beyond.

Keywords: digital care, virtual care, health technology, social care platform, telehealth, remote consultation, digital healthcare, primary healthcare, long-term care, eHealth software, remote patient monitoring, patient portal, EHR integration, healthcare digitalization, Nordic healthtech, virtual visits, home care technology, integrated care, healthcare software