Videopath
Amazing tool for sharing knowledge online.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor | €0.0 | round | |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
| N/A | N/A | Angel | |
| Total Funding | 000k | ||
| USD | 2020 | 2021 | 2022 |
|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 |
| EBITDA | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 |
| EV | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 |
Source: Dealroom estimates
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Videopath was established in Berlin, Germany, in 2013 by co-founders Anna Rose and David Scharf. The firm operates in the interactive video technology market, providing a solution primarily for content marketers, brands, and various business sizes, including small, mid-size, enterprise, and startups. Videopath's core offering addresses the issue of viewer distraction and drop-off when audiences pause a video to seek more information elsewhere.
The company's technology enables creators to embed an interactive layer directly onto their video content. This is accomplished through a cloud-based project builder where users can import videos from existing hosting platforms like YouTube and Vimeo. They can then add supplementary web content—such as text, images, and social media feeds—and time these elements to appear at specific moments in the video. This creates a more integrated and engaging viewing experience, allowing for the inclusion of calls-to-action directly within the player. The final interactive video can be published via an embed code on a website or shared through a direct link.
Videopath's platform is built on HTML5, ensuring compatibility across all browsers and mobile devices, including a dedicated mobile app for iOS and Android. The business model operates on a freemium SaaS structure. This includes a free-to-use version and tiered subscription packages for professional and enterprise-level clients, offering features like player customization for a fully branded experience. To support its growth, Videopath has secured funding from institutional investors, including Microsoft Accelerator and Hubraum. The platform also provides an analytics suite that tracks user engagement not just by viewership duration but by what specific interactive elements viewers click on, offering deeper insights into audience curiosity.
Keywords: interactive video, video layer, content marketing tool, SaaS, video engagement, clickable video, HTML5 video player, video analytics, lead generation video, online video platform, interactive content, freemium, viewer engagement, video call-to-action, in-video links, video annotation, rich media video, interactive storytelling, marketing technology, viewer insights