Videoo

Established in 2014 by co-founders Barry Stamos, Heidi (Finn) Roberts, Joshua Stedman, and Jorge Moreno, Videoo operated from New York City as an enterprise SaaS platform centered on interactive video. The company's core offering was a smart video player that enabled brands and media companies to foster audience engagement through collaborative social storytelling.

The platform's primary function was to automatically aggregate and curate videos from social networks like Twitter and Instagram based on specific hashtags into a single, dynamic playlist. This allowed clients to launch campaigns where user-generated content became a central part of the narrative. For instance, a campaign for Dolby and Star Wars invited fans to share their favorite sound moments, which were then compiled into an evolving playlist. An algorithm would then organize the playlist's order, considering factors like user votes, shares, and which videos were watched to completion, ensuring the most engaging content was prioritized. This model was designed to increase user engagement and time spent on a client's site.

Videoo targeted enterprise-level clients, including notable names like AOL, Disney, P&G, and TEDx. Its business model was based on providing its plug-n-play platform as a software-as-a-service (SaaS). The company successfully raised $1.62 million over two funding rounds from nine investors. Despite its initial traction and securing high-profile clients, the company is now listed as no longer active.

Keywords: interactive video, user-generated content, social storytelling, SaaS platform, video playlist, audience engagement, brand campaigns, video curation, social media integration, enterprise video