Stryng

Stryng emerged in May 2017 as a venture-backed entity headquartered in New York, targeting the evolving landscape of professional client communication. The company was established by co-founders Olivier Coste and Gurval Caer. Their venture was a direct evolution of Videodesk, a video chat software firm Coste had co-founded in 2012. The founders' backgrounds were complementary to the company's mission; Coste brought extensive experience from the high-tech and telecommunications sectors, including a decade at Alcatel-Lucent and entrepreneurial success with Videodesk. Caer contributed a deep understanding of digital marketing and customer relationship management, having been the founding CEO of the digital agency Blast Radius, which he successfully grew and sold to WPP.

The business was designed to address the growing inefficiency of professionals using personal mobile phones and disparate applications to engage with clients. Stryng's core offering was an AI-powered messaging platform for mobile, client-facing professionals. The service operated on a business-to-business model, providing a unified solution for a fragmented communication market. The platform's main function was to aggregate multiple communication channels, including SMS, MMS, email, voice, and WeChat, into a single, cohesive thread for each customer, which the company termed a "stryng". This integrated approach enabled users to manage all client interactions from one application.

A key feature of the Stryng platform was its use of artificial intelligence to automatically classify and organize all messages by customer, creating a clear and chronological record of communication. This functionality aimed to enhance productivity and organization for its users. Furthermore, the platform was built for collaboration, allowing users to share customer "stryngs" with colleagues to provide context and work together on client engagement. The business appears to have ceased operations, with records indicating it was out of business by early 2019.

Keywords: customer communication, client messaging, unified inbox, omnichannel communication, AI messaging, business SMS, professional messaging, team collaboration, sales communication, client management, Gurval Caer, Olivier Coste, Videodesk, customer engagement platform, mobile CRM, collaborative messaging, business chat, sales productivity, client texting