Videocation

Videocation is an Oslo-based EdTech company providing a digital learning platform for the corporate and public sectors in Norway. Founded in 2015 by Sigbjørn Petter Eilertsen, Truls Paulsen, Even Bolstad, and Terje Seljeseth, the company aims to be a two-sided marketplace connecting subject matter experts with businesses seeking professional development. In 2020, Marius Olsen, with a background from Schibsted Media Group and Boston Consulting Group, joined as CEO, leading the company through a significant growth phase. As of late 2024, Ingrid Jebsen Vinje, the former CFO, has taken over as CEO.

The company's business model is centered on a subscription service, granting clients and their employees unlimited access to a comprehensive library of video courses. This model allows organizations to create customized learning programs tailored to individual, departmental, or company-wide needs. The platform serves a diverse client base, from large corporations like Sparebanken Møre to non-profits such as Hero Norge, helping them manage training efficiently across various locations. Revenue is generated through these subscriptions, with options for single users or entire teams. Videocation has secured funding from investors including Finn.no (part of Schibsted Media), Kolberg Gruppen, and Middelborg to fuel its expansion.

Videocation's service is a library of over 350 video courses developed in collaboration with Norwegian industry experts. The platform focuses on practical skills relevant to the Norwegian business context, covering topics like AI, leadership, project management, financial management, and software skills such as Microsoft Copilot. A key feature is its learning methodology, which goes beyond simple video viewing. It incorporates preparatory work, practical exercises, and structured follow-ups to ensure knowledge is applied and retained, aiming to convert up to 80% of learned material into practice. The platform boasts a high-quality user experience, using streaming technology comparable to Amazon Prime, single sign-on (SSO) for easy access, and robust administrative tools for tracking progress and measuring the business impact of the training. Organizations can also upload their own internal courses to the platform.

Keywords: corporate learning, professional development, EdTech, online courses, digital training, employee upskilling, Norwegian business, subscription learning, video-based learning, skills development, corporate education, learning management system, e-learning platform, expert-led courses, continuing education, human resources development, competency management, organizational development, workplace training, professional skills