Victorian Plumbing

What starts in a shed in his parents' garden in 2000, ultimately becomes the UK's largest online bathroom retailer. Mark Radcliffe, already an experienced e-commerce entrepreneur, saw a gap in the market to disrupt the traditional, brick-and-mortar bathroom industry. This venture, Victorian Plumbing, began its life with humble origins but a clear digital-first strategy. The company's growth was methodical. By 2013, they opened a significant warehouse, allowing them to control their supply chain and stock more products. A key moment arrived in 2014 with their first national television advert, which rapidly increased brand recognition and growth. This strategy paid off, landing them on The Sunday Times Fast Track 100 list of fastest-growing private companies in 2016. A major turning point for the business came on June 22, 2021, when Victorian Plumbing Group PLC was listed on the AIM market of the London Stock Exchange. The Initial Public Offering (IPO) was the largest ever on the AIM market at the time, valuing the company at approximately £850 million. This event marked a new chapter for the company, providing capital and a platform for further expansion. In a strategic move, Victorian Plumbing acquired its main rival, Victoria Plum, in May 2024, consolidating its market leadership.