Viagate

Viagate is a Japanese technology company founded in 2023 that operates a market research and insight analysis platform called "emomil". The company is headquartered in Shinagawa, Tokyo. Viagate secured an undisclosed amount in a Seed funding round on May 31, 2023, with Safie Ventures participating as an investor.

The company's core offering is a B2B platform that analyzes customer insights for digital content. It uses technology centered on facial expression analysis, gaze measurement, and voice analysis to provide a deeper understanding of user engagement with digital media, such as video advertisements. This allows clients to go beyond conventional market research metrics by visualizing and quantifying how content is being viewed and how it makes users feel on a scene-by-scene basis. The service, known as "emomil research," aims to identify which creative elements contribute most to brand lift and other key performance indicators, enabling clients to optimize their creative and media strategies in near real-time.

The platform's business model is designed to facilitate a continuous improvement cycle (PDCA) for cognitive advertising during a campaign, rather than after its completion. By providing quantitative data on viewer reactions, Viagate helps businesses refine their advertising content and media plans for better performance. The company has filed patents for its video and web page viewing analysis systems.

Keywords: market research, facial expression analysis, gaze measurement, emotional analysis, digital content analysis, consumer insights, video advertising, ad performance, creative optimization, brand lift, media planning, marketing tech, B2B, emomil, insight analysis, viewer data, quantitative analysis, user engagement, scene analysis, real-time optimization