Viacurrent

Viacurrent operates in the financial wellbeing sector, providing flexible pay solutions that allow employees to access their earned wages before the traditional payday. This service is particularly beneficial for frontline workers who can track their completed shifts and earnings in real-time, motivating them to take extra shifts and understand the direct impact of their work on their income. Viacurrent collaborates with organizations, including the Estonian Ministry of Finance, to promote financial security among employees, which in turn improves retention, recruitment, and engagement. The company generates revenue through a subscription-based model, charging employers for the implementation and maintenance of their flexible pay system. Viacurrent's primary clients include businesses seeking to enhance employee satisfaction and productivity by offering financial wellness benefits.

Keywords: flexible pay, financial wellbeing, employee retention, recruitment, engagement, frontline workers, real-time tracking, financial security, subscription model, employer benefits.