Veruta

Founded in 2008, Veruta operated in the vertical market software industry, with its headquarters in Redwood City, California. The company specialized in providing retargeting tools for online merchants, positioning itself to democratize the online banner advertising space.

Veruta's core business involved services that integrated with merchants' websites and various ad networks. The company's primary clients were online merchants seeking to enhance their digital advertising efforts. Its technology allowed advertisers to create customized banners and select specific merchandise to be displayed, aiming to improve ad performance and relevance. Veruta collected data such as date/time of interaction, serving domains, and IP addresses to facilitate ad serving and targeting.

The business model centered on providing these specialized advertising tools to a market of online retailers. Eventually, Veruta was acquired by Magnetic, which later became part of Deloitte Digital, marking a significant milestone in its journey.

Keywords: Veruta, retargeting tools, online merchants, banner advertising, ad networks, vertical market software, ad targeting, digital advertising solutions, merchandise advertising, ad customization, Deloitte Digital, Magnetic acquisition