Vertiseit

Vertiseit AB, a digital signage company, was founded in 2008. The company is headquartered in Varberg, Sweden, and has established a significant presence in the European market through a combination of organic growth and strategic acquisitions. Vertiseit's shares are traded on the Nasdaq First North Growth Market.

The business focuses on providing In-store Digital Experience solutions, primarily serving the retail and grocery sectors. Its client roster includes notable names such as H&M, Lindex, and Coop, indicating a strong foothold in the enterprise segment. Vertiseit operates on a Software-as-a-Service (SaaS) model, generating recurring revenue from licenses for its proprietary software platforms, alongside income from hardware sales and service agreements. The company's strategy involves managing the entire value chain, from hardware procurement and installation to software deployment, ongoing support, and content strategy, positioning itself as an end-to-end digital communications partner for its clients.

A key component of Vertiseit's offering is its enterprise-grade software platform, which allows retail chains to manage and distribute content across a network of in-store screens and other digital surfaces from a central point. This centralization aims to ensure brand consistency and operational efficiency for large-scale retail operations. The company has pursued an aggressive acquisition strategy to expand its market share and technological capabilities. Significant milestones include the acquisition of MultiQ in 2021, which broadened its service offerings and client base, and the more recent acquisition of Grassfish, an Austrian competitor, further consolidating its position in the European Digital Signage market.

Keywords: digital signage, retail technology, SaaS, in-store experience, digital communication, customer experience management, retail media networks, Nasdaq First North, enterprise software, AdTech