Verasity

Verasity operates as a protocol and product layer platform focused on esports, video entertainment, and digital content management, founded in 2017. The company's mission is to significantly boost advertising revenues and engagement for video publishers on any platform. The founding team includes RJ Mark, Chris Gale, Adam Simmons, David Orman, and David Rowe. RJ Mark, an entrepreneur and technologist since 1996, has extensive experience in developing and launching hardware and software products, including cloud services for low-latency video streaming, which informs Verasity's direction.

Verasity's core business revolves around its patented Proof of View (PoV) technology, which uses blockchain and AI to combat online ad fraud by verifying genuine human views in real-time. This addresses a major issue for brands and advertisers who often detect fraud only after a campaign has ended. The company's patents for PoV have been granted in major markets including the US, China, and Europe, protecting the technology globally. The business model includes both B2C and B2B revenue streams. B2C revenues are generated from its VeraEsports platform through subscriptions, commissions on prize pools, and ad revenues. The B2B model involves licensing its ad-tech stack, including PoV and the VeraPlayer, to third-party video publishers, charging a CPM license fee.

The company's product suite is built around the VRA token and its proprietary technologies. The VeraPlayer is a video player that integrates the company's reward system and ad stack, available as an SDK for major platforms like YouTube and Twitch. It includes features to ensure a video is actively visible to the user, preventing artificial view inflation. The VeraViews ad ecosystem is an open-ledger system built on the PoV technology, providing advertisers with transparent and fraud-free campaign data. Viewers can participate in a "Watch & Earn" program, receiving VRA tokens as a reward for watching content, which aims to increase user engagement. These tokens can be stored and staked in the VeraWallet, which has over 350,000 users. Verasity has also extended its PoV patent to cover NFTs, aiming to provide verification of authenticity and provenance for digital collectibles.

Keywords: Proof of View, ad fraud, blockchain ad-tech, video monetization, esports, VRA token, digital content management, video rewards, VeraPlayer, online advertising, VeraViews, NFT verification, attention-based economy, RJ Mark, digital rights management, video engagement, VeraWallet, decentralized video, content creator economy, cryptocurrency rewards