Venped
A high performance SaaS that makes easy and comfortable to sell on marketplaces based on a margin/price control strategy and efficient order management.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor | €0.0 | round |
| investor investor | €0.0 | round | |
| investor | €0.0 | round | |
* | N/A | N/A | Bankruptcy |
| Total Funding | 000k | ||
| USD | 2022 | 2023 |
|---|---|---|
| Revenues | 0000 | 0000 |
| % growth | - | 29 % |
| EBITDA | 0000 | 0000 |
| Profit | 0000 | 0000 |
| EV | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 |
Source: Dealroom estimates
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Venped was a software-as-a-service (SaaS) provider founded in 2021 by co-founders Pablo López Iglesias and Ignacio Martínez Gomá. The company was established to address the complexities faced by online sellers operating across multiple digital marketplaces. Venped's core offering was a platform designed to centralize and automate sales and order management, enabling sellers to connect with various marketplaces like Amazon and AliExpress from a single interface.
The business targeted online sellers of all sizes, providing tools to streamline their operations and enhance profitability. Its revenue model was based on subscription plans. The platform's key functionality revolved around its proprietary algorithms which automated pricing strategies based on desired profit margins, factoring in marketplace commissions. This allowed users to maintain competitive pricing while protecting their profitability. Additional features included catalog management, real-time order and inventory tracking, direct connections with suppliers, and detailed sales analytics. The system was built to simplify the process of participating in major sales events, such as Black Friday, which are significant revenue drivers in e-commerce.
Shortly after its inception, Venped secured €200,000 in a seed funding round in September 2021, with participation from investors like Draper B1, Unitatea, and business angels associated with prominent tech companies. This capital was intended to further develop the platform and scale its functionalities. At its peak, the platform managed over 300,000 products across more than 100 marketplaces. However, by February 2024, the company filed for bankruptcy, ceasing operations.
Keywords: e-commerce SaaS, marketplace management, online sales automation, price optimization software, order management system, catalog synchronization, multi-channel selling, e-commerce analytics, Ignacio Martínez Gomá, Pablo López Iglesias, Draper B1, Unitatea, commission control, supplier integration, inventory tracking, sales reporting, marketplace integration, ceased operations, startup failure, e-commerce tools