
Venda
Cloud based, e-commerce platforms for businesses.
Date | Investors | Amount | Round |
---|---|---|---|
investor | €0.0 | round | |
investor | €0.0 | round | |
N/A | Acquisition | ||
Total Funding | 000k |

GBP | 2015 |
---|---|
Revenues | 0000 |
EBITDA | 0000 |
Profit | 0000 |
EV | 0000 |
EV / revenue | 00.0x |
EV / EBITDA | 00.0x |
R&D budget | 0000 |
Source: Company filings or news article
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Established in 2001 by Dan Wagner, Venda emerged as an early provider of cloud-based e-commerce solutions. Wagner, a serial entrepreneur who had previously founded the business information provider M.A.I.D, recognized the potential for a scalable, enterprise-level e-commerce platform delivered through a Software-as-a-Service (SaaS) model. This approach was designed to reduce the significant upfront investment and ongoing maintenance costs typically associated with enterprise software, making it accessible to a broader range of retailers and manufacturers. The company's trajectory includes its acquisition by NetSuite, a prominent provider of cloud-based business management software, in 2014. This event marked a significant milestone, integrating Venda's e-commerce capabilities into NetSuite's broader suite of products. Following Oracle's acquisition of NetSuite in 2016, Venda's technology became part of the Oracle NetSuite ecosystem.
Venda's core business revolves around providing a comprehensive digital commerce platform. The company targets manufacturers and retailers, enabling them to manage and deliver a unified brand experience across multiple channels, including online web stores, mobile sites, and in-store digital touchpoints. The business model is rooted in its SaaS offering, generating revenue through recurring subscription fees for access to its cloud platform. This platform processes millions of transactions monthly for a diverse client base, ranging from businesses with online revenues of £2 million to those exceeding £100 million. Notable clients have included well-known brands such as Tesco F&F Clothing, Laura Ashley, Fat Face, and Russell & Bromley. By handling the technical infrastructure, security, and operational aspects of the e-commerce backend, Venda allows its clients to concentrate on marketing, merchandising, and customer engagement.
The platform itself is a multi-tenant, cloud-based system that offers a suite of services essential for running an online retail operation. These services encompass the design, development, and ongoing operational support of the digital storefronts. A key benefit of the Venda platform is its ability to scale, accommodating fluctuations in traffic and transaction volume without requiring clients to manage the underlying infrastructure. The service is designed to manage complex functionalities required by large retailers, including multi-store, multi-lingual, and multi-currency capabilities to support international operations. With a global presence, including offices in London, New York, and Bangkok, Venda provided localized support and expertise to facilitate the global expansion aspirations of its retail partners before its acquisition.
Keywords: e-commerce platform, SaaS, digital commerce, retail technology, cloud commerce, omnichannel retail, online storefronts, enterprise software, B2C e-commerce, NetSuite