Vembla
An on-demand delivery service for groceries and pharmaceuticals.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
| investor | €0.0 | round | |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
€1.3m | Late VC | ||
| Total Funding | 000k | ||
| EUR | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | - | 37344 % | 98 % | 54 % | - |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | - | (317 %) | (284 %) | - | - |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | (4024 %) | (325 %) | (297 %) | - | - |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article, Dealroom estimates
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Vembla operated as a hyperlocal delivery service in Sweden, focusing on the quick commerce market for groceries and pharmaceutical products. The company was founded in Stockholm in 2019 by Sunil Dutt, Dino Todorovic, and Sebastian Malmberg within the Antler incubator program. Initially, Vembla's business model resembled Instacart, partnering with local stores where its shoppers would pick and deliver orders to customers, promising delivery within an hour.
The business catered to consumers seeking convenience by offering on-demand delivery of goods through a mobile application available on both Android and iOS platforms. The platform allowed users to order from multiple stores simultaneously for a single delivery. As the company evolved, it shifted its strategy to a dark store model, operating its own micro-fulfillment centers to control inventory and expedite delivery times, aiming for a 10-minute delivery window. This transition marked a pivot to a more vertically integrated system, managing a product catalog of over 2,000 items. Revenue was generated from the sale of goods and delivery fees.
Vembla secured several funding rounds to fuel its growth. In November 2020, it raised approximately $704,000 USD from angel investors. This was followed by a SEK 13 million (around $1.5 million USD) round in June 2021 from investors including Cats.vc and Spring Capital. The company's total funding reached approximately $5.28 million over three rounds. However, Vembla faced significant challenges in the competitive quick commerce space. In August 2022, reports emerged that the company was struggling for survival after a planned financing round fell through, leading to the closure of two of its four dark stores and staff layoffs. Despite acquiring competitor DingDongApp in April 2022, Vembla filed for bankruptcy in September 2022. Following Vembla's closure, co-founder Dino Todorovic launched a new logistics startup, Brizo.
Keywords: Vembla, quick commerce, e-grocery, e-pharmacy, on-demand delivery, dark store, hyperlocal delivery, Stockholm, last-mile delivery, grocery delivery app, Swedish startup, Dino Todorovic, Sunil Dutt, Sebastian Malmberg, Antler incubator, food delivery, online marketplace, mobile commerce, convenience shopping, pharmaceutical delivery