Vegetable Tech

Vegetable Tech

Nutrient-rich, powdered vegetable supplements in convenient capsule form.

HQ location
Hiroshima, Japan
Launch date
Enterprise value
$174—261k
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DateInvestorsAmountRound

$43.4k

Early VC
Total Funding000k
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Vegetable Tech Inc. is a Japanese health food technology company focused on addressing social issues through vegetables and technology. Founded on July 7, 2015, by Co-founders Masahiro Iwasaki (CEO) and Yoshiyuki Udo (COO), the company aims to make vegetable consumption easier and more accessible. CEO Iwasaki is a medical researcher and registered dietitian, while COO Udo has a background as a therapist, where he observed the link between diet, particularly vegetable intake, and patient recovery. This realization led to the creation of Vegetable Tech to provide a nutritional solution.

The company's core product is "Kona Yasai" or "powdered vegetables," which are encapsulated supplements. These products are developed using a patented "All-Phyto Concentration Drying Method" that powders whole, domestically-grown vegetables without losing nutrients, phytochemicals, or dietary fiber. This technology effectively preserves the vegetables by removing only the water, solving issues of spoilage, and the common hassles of preparation, storage, and purchasing fresh produce. The vegetables used are grown without pesticides or chemical fertilizers.

Vegetable Tech offers different product lines targeting various health needs, such as "The Rainbow" for balanced nutrition, "The Purple" for anti-aging, and "The Green" for intestinal and immune health. The products are sold directly to consumers online, with subscription and single-purchase options available. The company also collaborates with other businesses on product development. By turning fresh produce into a shelf-stable powder, Vegetable Tech aims to reduce food waste, support farmers, and deliver nutrition to areas where fresh vegetables are scarce. The company is actively seeking global expansion and investors.

Keywords: powdered vegetables, vegetable supplements, health food tech, Japanese superfoods, nutritional supplements, food technology, dietary fiber, phytochemicals, pesticide-free, direct-to-consumer, sustainable agriculture, food preservation, nutraceuticals, whole-food supplements, wellness products, patented food technology, natural medicine, encapsulated nutrition, farm-to-supplement, solving vegetable shortage

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