Veelo

Veelo, founded in 2013 by Chanin Ballance and Jeff Schwaber, operated as a sales enablement platform before its acquisition by Bigtincan in July 2019. Based in Portland, Oregon, the company secured $2.29 million in funding across two rounds, culminating in a $2 million seed round in September 2014, with participation from investors like Oregon Venture Fund.

The firm's core business centered on a subscription-based software-as-a-service (SaaS) platform designed to enhance the performance of sales teams. It catered to a range of clients from small businesses to large enterprises, including notable names like Google and Vesta. The business model focused on providing a unified solution for sales onboarding, training, content management, and performance analytics. This integrated approach aimed to shorten the ramp-up time for new sales representatives and improve the overall effectiveness of a company's sales force.

Veelo's platform offered a suite of features that addressed key sales challenges. For marketing and sales leadership, it provided tools to create and distribute content, which could then be tracked for customer engagement. For sales representatives, the platform delivered relevant content recommendations and coaching at the opportune moment during a sales cycle, leveraging machine learning. Its product combined guided selling, sales content management, onboarding, training, and advanced analytics into a single interface. The system was designed to integrate with existing CRM and marketing automation platforms such as Salesforce, Marketo, and Gmail, providing a centralized repository for all sales content and training materials.

Keywords: sales enablement, content management system, sales performance, Bigtincan, Chanin Ballance, Jeff Schwaber, sales training, sales onboarding, sales optimization, guided selling, content ROI, sales productivity, marketing automation integration, CRM integration, sales readiness, sales coaching, prospect engagement, deal velocity, sales software, Portland startup