Vedavoo

Vedavoo specializes in crafting durable, functional gear for outdoor enthusiasts, with a primary focus on the fly-fishing market. The company was founded by Scott Hunter, an avid outdoorsman who drew upon his passion for fly fishing and his background as a Wyoming native to create the venture. Inspired by a conversation with Patagonia's founder Yvon Chouinard and facing challenges with overseas manufacturing, including stolen designs, Hunter pivoted to domestic production. In 2011, with only $700 remaining, he purchased a used sewing machine from Craigslist and taught himself to sew, establishing the foundation for a business model centered on American-made quality and on-demand production.

The business operates on a direct-to-consumer and wholesale model, selling its products through its website and select retailers. Vedavoo's manufacturing process is vertically integrated, with products hand-built to order in the USA, using domestically sourced materials. This build-to-order approach allows for customization and maintains a nimble, cash-efficient operation by minimizing inventory. The target clientele consists of fly-fishing anglers, including those in freshwater and saltwater environments, who value minimalist design and robust construction.

Vedavoo's flagship products are its sling packs, such as the Tightlines, Seam, and Beast models, which are recognized for their ergonomic design. A key feature of the sling packs is their ability to stay securely on the back while casting, yet slide around to the front for easy, one-handed access without a secondary strap. The design philosophy emphasizes minimalism and functionality, avoiding unnecessary features while providing essentials like tool loops and tippet holders. The packs are constructed from high-quality, tough materials, including collaborations using scrap materials from Watermaster rafts, which enhances water resistance. The product line also includes daypacks, chest packs, and various accessories designed to be lightweight and comfortable for long days on the water.

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