Vectaury
The most efficient Drive-to-Store solution on the market, supports retailers and brands to act at each stage of the customer journey and generate qualified traffic at points of sale, while respecting the privacy of mobile users.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor investor investor | €0.0 | round |
| investor investor investor | €0.0 | round | |
€20.0m | Series A | ||
| Total Funding | 000k | ||
| EUR | 2015 | 2016 | 2017 | 2018 | 2019 |
|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | - | 895 % | - | - | (24 %) |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | (802 %) | (78 %) | - | (47 %) | (117 %) |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | (658 %) | (77 %) | - | (50 %) | (138 %) |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
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Vectaury, established in Paris in 2013 by co-founders Matthieu Daguenet and Mokrane Mimouni, operates as a location-based programmatic advertising platform. The firm focuses on the 'drive-to-store' market, providing solutions for retailers and brands to attract customers to their physical locations. Its business model revolves around leveraging geolocation data to help clients target customers, analyze activity around their points of sale, and measure the effectiveness of their advertising campaigns.
The company's proprietary technology includes a Demand Side Platform (DSP) integrated with its own Data Management Platform (DMP). This system anonymously profiles mobile users by collecting smartphone and geolocation data, enabling advertisers to purchase media inventory in real-time. Key features include geo-profiling, geo-localized mobile advertising, and predictive models to analyze consumer behavior. Vectaury's platform was designed to help businesses understand their trade areas and precisely target audiences, with access to a reported 20 million unique profiles in France.
Financially, Vectaury secured a total of $24.4 million in funding over two significant rounds. The first was a Seed round of $1.32 million on October 22, 2015, with investors including Bpifrance. This was followed by a substantial Series A round of $23.1 million on October 3, 2018, led by Jolt Capital. This capital infusion was intended to fuel international expansion into the United States, Europe, and Asia. On June 8, 2022, Vectaury was acquired by Mobsuccess, a specialist in local digital marketing. Following the acquisition, Mobsuccess launched "Widely," a new, all-in-one multi-local marketing solution that combines the technological strengths and expertise of both companies.
Keywords: Vectaury, widely, drive-to-store, location-based advertising, programmatic advertising, retail analytics, Mobsuccess, adtech, mobile marketing, geolocation data, customer targeting, in-store traffic, demand-side platform, data management platform, Matthieu Daguenet, Mokrane Mimouni, Jolt Capital, Bpifrance, geo-profiling, geomarketing, retail technology