VCoins

VCoins operates as a specialized online marketplace tailored for the numismatic community, connecting coin collectors with a global network of dealers. Founded in 1999 by Bill Puetz, the platform was established to provide a secure and focused alternative to broader e-commerce sites. The business model centers on facilitating transactions between buyers and vetted sellers who pay a fee to list their items, which include ancient, U.S., and world coins, as well as books and collecting supplies. Revenue is generated through dealer fees, which have been reported to include a one-time setup fee and monthly charges, plus final value fees on sales.

In June 2011, a Spanish investment group, led by venture capital firm Digital Assets Deployment, acquired a majority stake in partnership with founder Bill Puetz. This led to the appointment of Mariano Cardoner, an entrepreneur with extensive experience in internet businesses, as the new CEO. The infusion of capital was aimed at a comprehensive website overhaul, the introduction of new features, and a stronger marketing push to expand the customer base. A key part of the business is its auction affiliate, VAuctions, which hosts periodic auctions featuring high-quality coins.

The platform serves a niche market of coin collectors and dealers, offering a vast catalog that spans historical periods from ancient civilizations like Greece, Rome, and Byzantium to modern mintages. VCoins distinguishes itself by enforcing a strict Dealer Code of Ethics, which requires all participating dealers to guarantee the authenticity of their items and conduct business professionally, fostering a trusted environment. This emphasis on security and authenticity is a core selling point, attracting collectors who may be wary of counterfeits on less specialized platforms. In 2019, VCoins further solidified its commitment to quality by naming Numismatic Guaranty Corporation (NGC), Numismatic Conservation Services (NCS), and Paper Money Guaranty (PMG) as its official grading and conservation services.

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