Vault

Vault AI operates as a predictive consumer insights company, leveraging artificial intelligence to serve the media and entertainment industry. Founded in 2015 by David Stiff, Ziv Ayalon, and Nir Tzachar, the company established its headquarters in Los Angeles with a significant presence in Israel, combining talent from both locations. The founders, noted as high-frequency trading veterans, applied similar predictive principles to forecasting film and television performance. The company's business model is centered on providing actionable intelligence to major streamers, TV networks, and film studios, helping them make data-driven decisions throughout the content lifecycle.

The core of Vault AI's service is its Content Intelligence Platform, which utilizes machine learning to analyze content and predict audience reception. This platform processes vast amounts of data, including story elements, talent, and production details from a database of over 60,000 global titles, to forecast a project's market performance, define its target audience, and identify effective marketing strategies. Clients can upload content at any stage, from a script to a final cut, for analysis. The technology assesses key drivers that influence viewership, enabling executives, creatives, and marketers to refine content, strategize on series longevity, and de-risk investments. The insights are delivered without relying on traditional consumer surveys or focus groups.

The company offers a suite of products to address different needs within an entertainment organization. Its Strategic Insights Reports provide comprehensive analysis of a title's potential and audience. StoryGuide offers title-level data on television and streaming series, allowing for detailed comparisons. A newer offering, Vault GPT, functions as an on-demand content assistant, generating summaries and insights from scripts or books by leveraging the company's extensive database. Vault AI has secured significant funding to fuel its growth, including a Series A round of $8 million in December 2021, co-led by Hearst Ventures and PICO Venture Partners, with participation from existing investors like TV Azteca and Remagine Ventures. This investment has supported the expansion of its product development and global sales teams.

Keywords: predictive analytics, consumer insights, media entertainment, AI film analysis, content intelligence, audience prediction, market performance forecast, script analysis, entertainment data, content lifecycle management, streaming analytics, TV network insights, film studio services, story DNA, character analysis, marketing strategy entertainment, greenlight decision tool, box office prediction, viewer engagement, content valuation