vAtomic Systems

vAtomic Systems

In a world where bits are easily copied, and ownership and authenticity are in constant flux, we have become accustomed to value bits differently than tangible goods.

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vAtomic Systems, founded in 2016 by serial entrepreneur Eric Pulier, emerged from the concept of bridging the digital and physical worlds through a new class of digital objects. The company's core offering, initially called vAtoms (virtual atoms) and later evolving into Smart NFTs, are programmable, dynamic, and network-aware digital assets. This technology was developed to address the limitations of static digital items, enabling objects that can interact with real-world events and create ongoing relationships between brands and consumers.

The company's journey is closely tied to its successor, Vatom Inc., which Pulier also founded. Vatom evolved the initial concept into a comprehensive NFT and Web3 engagement platform. This platform provides an integrated suite of tools for businesses, including a studio for creating Smart NFTs, a marketplace for trading digital assets, and tools for building immersive 3D/AR/VR spatial environments. The business model primarily revolves around platform usage fees, charging enterprises and developers to create and manage these Web3 experiences. This strategy allows client companies, which include major brands like PepsiCo, P&G, and Verizon, to foster direct, continuous engagement with their customers through loyalty programs, interactive promotions, and social commerce experiences.

Eric Pulier, a Harvard University graduate, has founded over fifteen ventures in technology sectors like cloud computing and digital media, bringing extensive entrepreneurial experience to the firm. His vision was influenced by the convergence of game mechanics, the rise of digital goods, mobile GPS, and blockchain technology. The initial platform, BLOCKv, launched in 2017 and was based in Zug, Switzerland, co-founded by Reeve Collins, Lukas Fluri, and Gunther Thiel. The platform's VEE token, an ERC-20 token, powers the Vatoms. While PitchBook data indicates vAtomic Systems as out of business as of early 2019, its foundational technology and vision live on and have been significantly expanded through Vatom Inc., which continues to operate and recently secured a $10 million Series B funding round.

Keywords: vAtomic Systems, Vatom, Eric Pulier, Smart NFT, digital objects, Web3 engagement platform, BLOCKv, VEE token, virtual atoms, augmented reality, virtual reality, brand engagement, customer loyalty, digital assets, blockchain technology, interactive marketing, spatial web, NFT marketplace, 3D environments, developer tools

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