VastraApp

VastraApp, legally known as Charmeuse Technologies Pvt Ltd., offers a mobile-first, cloud-based ERP solution designed to digitize and streamline operations for India's textile and apparel manufacturers. Founded in June 2018 by Vikash Rajpurohit, who now serves as CEO, the Ahmedabad-based company aims to tackle the operational inefficiencies of an industry traditionally reliant on manual, paper-based processes. The inspiration for VastraApp came from Vikash Rajpurohit's direct observations and interactions with over 150 textile business owners in Ahmedabad, Surat, and Jaipur, where he identified common struggles with workflow management. With a master's degree in computer science and over a decade of experience in the IT industry, Vikash combined his technical background with a passion for the textile sector to create the platform. He was later joined by co-founders Harish Rajpurohit, who brings design and marketing expertise, and Keshav Dhamecha, who leads sales and operations.

The company targets small and medium-sized dress and garment manufacturers across India's major textile hubs, including Surat, Ludhiana, and Bangalore. Its business model is subscription-based, with annual plans ranging from approximately ₹10,000 to ₹50,000, making it an accessible solution for its target market. Revenue is generated directly from these subscription fees. The company has successfully raised over ₹4 crores in funding through several rounds, with investors including LetsVenture and Blackberrys. As of early 2022, VastraApp had a post-money valuation of $1.7 million.

VastraApp's core product is a comprehensive mobile application that centralizes and automates key business processes. It replaces scattered WhatsApp messages and paper job slips with a unified digital platform. Key features include tools for managing design catalogues, sales orders, purchase inwards, and production job slips. The platform provides robust inventory management for both raw materials and finished goods, helping to reduce deadstock and increase production capacity by as much as 40%. It also facilitates packing and dispatch, GST invoicing with automated payment reminders, and provides real-time reports and analytics on sales, stock, and production status. By consolidating these functions, VastraApp reports that it can save business owners 12-15 hours per week and achieve a 90% improvement in order processing efficiency.

Keywords: textile ERP, apparel manufacturing software, garment industry management, VastraApp, Vikash Rajpurohit, production management, inventory tracking, supply chain automation, B2B SaaS, Indian textile industry, job work management, digital catalog, sales order processing, purchase management, textile business operations, Charmeuse Technologies, Ahmedabad startup, apparel supply chain, mobile ERP, GST invoicing software