Vastari

Vastari operates as a specialized digital platform at the intersection of culture and technology, designed to streamline the organization of art exhibitions worldwide. Founded in 2012 by Bernadine Bröcker Wieder, Francesca Polo, and an art collector, the company was established to address inefficiencies in the process of loaning art between private collectors and public museums. Bröcker Wieder's background in art history and work at a commercial gallery, coupled with Polo's experience in art law and business, provided the foundational expertise to identify and solve this market challenge. Their journey began with the creation of an online platform to facilitate these connections, drawing inspiration from Giorgio Vasari, a historical figure who democratized art information, with the 'T' in Vastari signifying their technology focus.

The firm's primary service is an online marketplace that connects a global network of museums, exhibition producers, private collectors, and cultural institutions. This platform facilitates two main activities: sourcing individual art pieces for loans and circulating entire touring exhibitions. By creating a centralized database, Vastari reduces the friction and time traditionally involved in curating and organizing exhibitions. The company serves a diverse client base, ranging from large public museums to smaller, specialized galleries and private collectors seeking to showcase their works. The business model is multifaceted, generating revenue through subscription fees for access to their platform's advanced features and databases. They also offer bespoke services, providing tailored support and consultancy for more complex exhibition projects, which creates an additional revenue stream. In 2014, the company expanded its offerings by launching a marketplace specifically for travelling exhibitions. A significant development occurred in 2018 with the release of industry-specific reports, positioning Vastari as a data provider within the exhibition market. This strategic move leverages the data aggregated on their platform to offer valuable insights and analytics on exhibition trends, audience engagement, and market dynamics, further solidifying their role as a key infrastructure provider for the global cultural sector.

Keywords: art exhibitions, museum logistics, cultural technology, art loans, exhibition marketplace, touring exhibitions, art data analytics, private collections, cultural heritage, art-tech