Valued

Valued operates as a business media platform that aims to digitize and commercialize word-of-mouth recommendations for both consumers and businesses. The company, founded in 2016 and based in San Francisco, initially developed an HR platform focused on reducing workplace bullying by analyzing anonymized communication data to detect potential issues. This enabled businesses to address abusive conduct and promote positive behaviors. The platform also offered features like game-based and conversational surveys, tools for building organizational charts to enhance team collaboration, and onboarding assistance.

The business model is centered on a monthly subscription for its employee engagement solutions. In February 2019, Valued secured $1.7 million in a seed funding round led by BootstrapLabs. The company was later acquired in a merger/acquisition deal on January 6, 2021. The current iteration of Valued's service is a mobile application that serves as a single point of connection between consumers and businesses. It uses OneTap® or scanning technology to combine digital speed with the trust of physical world interactions. For businesses, it provides a do-it-yourself digital tool to transform media content into interactive customer experiences that help to inform and differentiate their brand. For consumers, the app allows them to rate, recommend, and share businesses, digitize their personal network, and build influence. A key feature is the consent-based connection, which allows users to control and potentially benefit from their own data.

The platform is currently in beta testing in Australia with plans to expand to other countries based on market demand. It includes features such as personalized media feeds, eCommerce capabilities like 'Pay&Go' and delivery, promotional vouchers, loyalty cards, and tools for polls and surveys. The overarching goal is to create a system where value is shared in a locally responsible and socially purposed manner.

Keywords: employee engagement, feedback solutions, workplace analytics, business media platform, digital word-of-mouth, customer experience, mobile commerce, data privacy, local business connection, interactive media, seed funding, HR technology, organizational chart tools, conversational surveys, consumer recommendations, brand differentiation, beta testing, OneTap technology, Pay&Go, loyalty programs